For some time now within the circles of women I work with, there has been an unearthing of this recurring theme that echoes that of my own personal experience as an entrepreneur for many years; a burning desire to express and create business from beyond the traditional and expected methods and to live what is truly authentic and sustainable for you; to lean into what it means to have a business that radiates success while honouring your mind, heart, body, and spirit; to accept your uniqueness as brilliance and genius in a world that has tried to fit you into boxes.
Intuitive Business Strategies: Mind, Body, Spirit Alignment
What this describes, is a gentle, rhythmic and soul-led business (and a gentle, rhythmic, soul-led life).
It’s curious that it’s often that sense of freedom that calls we women soul-preneurs into the world of business and yet we often find ourselves marching along to the same rules as everyone else.
From my personal experience and conversations with others, this happens because there is no definitive navigation for this entrepreneurial life. We often begin with the end game in mind and get caught up and lost in “all the things” along the way as we try to find our way there. Also, many of us set out to serve and give back to others, then get stuck behind the busy-ness of business.
Let me tell you for certain, that there is no carbon copy way to do this whole business thing! And all though it is completely understandable that we may have tried on other peoples models, followed ‘the crowd’ a little and put ourselves in uncomfortable boxes based on what the business pros told us we had to do in order to be successful, is it possible that we have lost touch with that desire for liberation in desperation to “make it work”?
With so many potential options, avenues and “6 figure experts” available, it’s easy to become unsure of what steps to take, so we can wind up doing what seems to be working for others.
For women, like myself who sit comfortably in their feminine energy (although I haven’t always), we have a sensitive awareness around the fact that all of this feels a little “off”. Sure, we deeply desire to be seen and successful, not just for ourselves and our families, but we also know deep in our core that we carry something valuable that is worth sharing with the world and it leaves an ache in our soul every time another path we take to get there doesn’t open up.
We doubt. We baulk. We procrastinate.
And then we catch a glimpse of a new method and someone else’s success, and it’s difficult to resist thinking that we have had it wrong all this time and that this is the method that will lead us to where we want to be.… or… we stay in self-doubt and we do nothing. All of this is unnaturally a part of the human condition.
Innately, this doubt, fear, procrastination and unworthiness is not who we are!
So, while these structures and routines may bring results to our business for a while, eventually, we come to the innerstanding that they do not truly resonate with who we are, our offers and our business. We recognise that we don’t hold the energy in our minds, hearts and bodies to sustain this rhythm. We begin to drop out of sync with the way we have been doing business; feeling contracted, boxed in to steps, rules and procedures, and want to feel more spaciousness; to expand, express, create and be in our business.
This moment is so often reflective of our own disembodiment; of being caught up in all the “mind stuff” of having to do business things – chasing deadlines, bottom lines, and getting it all “right”.
Sustainable Business Practices:
The Rhythmic Approach to Power and Success of Feminine Business
This moment of realising just how disconnected you are from how you are truly feeling about the way you are moving through your business is the very point that you need to remind you that you are off track; that you are out of alignment with yourself.
This is where a gentle and rhythmic approach to business begins; no fancy gimmicks, no upsells, no empty promises or marketing jargon… just you, your connection to your body and your feminine capacity to share your inherent genius. A gentle and rhythmic business is choreographed around your nervous system, in alignment with your sensitive heart and in time with your natural energy and creativity. In this way, your business flourishes like a multidimensional ecosystem that is compassionate towards yourself and abundant with pure authentic potential. It includes balancing self-care with business and prioritising practices that honour your feminine rhythms.
A soul-led business is gentle and rhythmic…
Comfort
Sustainability
Nourishment
Receptivity
Adaptability
Pleasure
Liberation
A soul-led business is deeply rooted in creating your workflow around your timing and capacity for expansion and contraction. It’s completely soul-led yet immersed in the practicality of the body. It’s deliberate in honouring and restoring your trust in self and allowing the spaciousness and ease so deserved and desired by your feminine energy.
A soul-led business is structuring your business in alignment with your innate elemental nature to provide that safe sanctuary for you to feel comfortable in; to relax, luxuriate, bloom and thrive within.
A soul-led business acknowledges all the layers, cycles, seasons, and rhythms within you.
A soul-led business expresses a tenderness towards your mind, body, heart and spirit that becomes reciprocal and corporeal throughout your professional and client relationships.
A soul-led business intentionally coordinates financial boundaries that support and endorse your intrinsic worth.
A soul-led business inspires the energy involved in creative and authentic marketing and messaging.
A gentle and rhythmic soul-led business defies the standardised business models for power and success in feminine business; all of those energy contorting practices that we have been taught are "good business", and instead invites us to recreate and express our business from the inside, out.
What does success mean for you?
What is sustainable for you?
What feels nourishing to you?
How do you naturally flow and evolve over time? What are your innate elemental strengths?
Where are you holding in your genius?
What is your soul-led rhythm?
Feminine Entrepreneurs Are Redefining Success with Intuitive Business Strategies
The compelling inner narrative for women in business around feeling “wrong” and “unworthy” is the very same contracting energy that is driving our yearning to expand and transcend conventional paradigms and to dance new paths that resonate with our personal ideas of authenticity and sustainability.
Being a woman in soul-led business requires and certain upholding of our feminine energy, without this we are never going to feel that sense of business fulfillment, abundance and liberation that we are yearning for.
This shift transcends mere profit margins; it's about weaving together intuition, empathy, and creativity into the fabric of our business strategies. Here, the emphasis is not solely on achieving success in the conventional sense but rather on fostering holistic growth that nurtures personal care alongside professional achievements.
Central to this shift in pace and procedure is the feeling of embodied alignment - a holistic approach to the business world that acknowledges the interconnectedness and body-central facet to the soul-preneurial life. Instead of limiting you to step-by-step methods as a roadmap to success, soul-led business encourages you off road to where no path has ever been chartered - because this is your business… your path… and no one else has ever done what you are going to do in the exact way that you are going to do it.
There has never been and will never be another you here to do what you are here to do!
This journey is about working with the sympathetic nervous system to create safety, creating lightness and spaciousness in the mind and heart – through the body to cultivate trust, developing a deep sense of awareness, tuning into intuition, owning your capacity for genius and allowing this internal compass to guide your flow and strategic decisions. By aligning with your innate wisdom in this way, you enrich the innovation, resilience, and authenticity of your own business and your personal life to enhance your truest success.
But navigating the untamed terrain of business growth and work-life balance is what has kept us going back to doing things the “usual” way, because we can easily begin to think that slow and gentle business means slow and futile results; that productivity requires long hours and hustle to carve out our niche in a traditionally male energy-dominated arena. We are learning to tread carefully as we seek out our ideal balance between professional aspirations and personal well-being with delicacy and fines. Soul-led female entrepreneurs, in particular, confront unique challenges in the exploration of valuable and sustainable growth – because it’s not just plans and strategies that we need… a commitment to honouring and nurturing our inner resources is what these strategies should be built upon.
"Incorporating the potent essence of our feminine values into business practices isn't a sign of weakness; it's a testament to our strength and willingness to be seen. This is the stuff that cultivates deep connections, fortifies our presence, and fosters longevity in our ventures. Embracing the feminine qualities of gentle and rhythmic business success propels us towards sustainable growth, empowering us to transcend the limitations of the status quo."
How would it feel for you to not work against yourself; to not have to fight your inner sense of what feels right for you and your business, or to not have to force yourself into restricted business spaces?
What would it mean to you if you could remain grounded in your core values; deeply rooted in the feminine principles of empathy, collaboration, and cyclical living, honouring the natural ebb and flow of your energy?
As female entrepreneurs, we embody every alluring quality necessary for redefining success on our own terms and pioneering a path that challenges the status quo.
A big part of my own philosophy for leading a feminine, soul-led business is honouring the very essence of who you are – like a blueprint you were born with that lays out for you the best way for you to move through life.
Every human has this, yet those 95% of we women with a dominantly feminine soul harness a profound connection between our body and the natural elements that shape our existence; because this energy is fluid, receptive, slow, gentle and deep. Your elemental blueprint reveals your nature and invites you to feel into where you are. These elements are a cycle of change and growth and by tuning into the migration of the elements within your body, you experience your true essence.
If you are like most women that I work with, you have likely been crushing yourself under performance pressure, trying to keep up, do all the things, wear all the hats only to barley see any results. You might even be caught up in cycles of content and course consuming; always thinking you need the one next tool, trick, or method to help you over the line, downgrading your value by under pricing and overdelivering in an effort to be seen as worthy, or inauthentic social media mimicking as an attempt to duplicate someone else’s success.
Yet, what you are probably overlooking is the simplest solution of all!
You are seeking more receptive, gentle, rhythmic and creative ways of running your business, that does not involve being tethered to external validation, unnatural work hours and uncomfortable, forced marketing strategies that beg for connection.
So as someone who is seeking a receptive, gentle and rhythmic way of running your business, it is vital that you are able to validate your brilliance and your genius beyond external feedback and trust more deeply in the gentler ways that success is happening in your business.
The simplest way to do this… is to honour your elemental essence! Get out of the mental comparison mode and deep into the body where your feminine energy feels safe, and sure; where she knows Her way around and knows how to move.
In the deafening world of online business – social media, content, evergreen funnels, search engines, platforms, e-books and courses it can be easy to feel overwhelmed by how things appear on the outside; to think you need to have proof and tangible evidence that what you are feeling drawn to do is “right” for your business.
But creating a gentle and rhythmic business means being able to cultivate that validation and proof in softer ways… ways that encompass the worthiness and impact of your inner resources, that soothe your nervous system and align with your natural energy and creativity.
This work can only be done from the inside out.
Perhaps the first step to embracing authentic entrepreneurship is owning our feminine creativity – which means recognising that we create from within. Growth gestates within us before we birth any visible, tangible proof of what we have created. Yet all the while, we could feel it within us… moving, growing, bonding.
Creative business and marketing for women entrepreneurs is this act of leveraging our creativity and emotional intelligence to craft authentic narratives that resonate with our own soul and our audience, amplifying positive energy that is authentic and sustainable.
Your journey towards a gentle and rhythmic Soul-Led Business can begin the moment you choose it. If you are feeling drawn to develop this kind of deep confidence and belief in self and create more spaciousness, gentleness and rhythm in your soul-led business, I specialise in holistic embodiment, creative business and rhythmic living.
You may find depth waiting for you in this blog about Overcoming The Fear Of Failure in business or
I believe that nobody can serve or knows your business better than you – or how it impacts your mind, body, heart and soul. I trust in your inner strengths, wisdom and experiences as a sensitive feminine soul-preneur… I simply want you to trust in them too! Discover what elements of Just As I Am can meet you where you are and reconnect you to the gentle and rhythmic value of your soul-led business.
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